This year, Tarte has come out with a sister brand called Sugar Rush, which appears to be for a younger audience. The prices are cheaper, and the packaging is a lot more fun and childish-looking compared to a lot of their normal products (depending on which specific collection you look at!).
Color: Cupcake is a my lips but better shade! It’s a medium mauve color with slight warm undertones that look just a touch orange on me. The color is mostly brown.
Finish: True to it’s name, the finish of this is definitely a velvety matte. It doesn’t look like a traditional matte lipstick finish, but there’s not any shine to it.
Packaging: I really love the packaging of this! The entire tube is a soft material that feels slightly NARS-ish, but the color matches the lipstick shade and product information is printed directly on it. It’s very basic otherwise, and the logo is black with that cute diamond symbol that signifies the Sugar Rush collection. The top of the lid has a golden diamond.