Beauty & Fashion

Physician’s Formula The Healthy Lip Velvet Finish “Berry Healthy” | Review

Hello friends!

I was unbelievably lucky and found a bunch of these Healthy Lips on clearance at Walmart – I couldn’t help but snag some because I’ve heard people rave about them.  Spoiler alert: for good reason, too!

Color: Berry Healthy is a neutral, deep pink that leans slightly cool, but could mostly be considered a neutral pink-berry.  The neutral-ness of the shade tends to make it look less berry than what one would traditionally think – there’s very little purple in it. I personally would consider this a pink nude in my own collection.

Finish: As most liquid lipsticks do, this formula dries down to a matte finish.  The packaging states that this is a velvet finish, but to me there isn’t much shine, and what little there is definitely goes away as the product wears.

Physician’s Formula The Healthy Lip Velvet Finish “Berry Healthy” | Review - A Midwest Belle

Packaging: The packaging on this lipstick is definitely unique to other liquid lipstick tubes! It’s square and acrylic with the silver cap.  This definitely feels weighty and more luxurious than a typical drugstore liquid lipstick.  The only complaint I have is that it’s unnecessarily bulky – there easily could have been less acrylic on the outside of the product and still kept the aesthetic.

Physician’s Formula The Healthy Lip Velvet Finish “Berry Healthy” | Review - A Midwest Belle

Applicator: I adore the teardrop applicator with a well on the inside. The shape lends well to application – it’s easy to get a crisp line with the pointed tip.  The well ensures that you don’t have to dip into the tube a second time as it holds enough product for both lips.

Application: I found application of this to be strange at first, until I got more comfortable with the formula.  It’s not actually fully opaque; it’s semi-opaque, but with this particular shade that actually worked in its favor.  The product is thicker than you would expect – not a mousse, but also not thin like a standard liquid lipstick.

There were some issues with evenness on application, especially on the edges of my lips.  You could definitely tell that some spots were more pigmented than others, however it was incredibly easy to just use my finger and dot off the excess.

Physician’s Formula The Healthy Lip Velvet Finish “Berry Healthy” | Review - A Midwest Belle

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Beauty & Fashion

New at Ulta | December 23, 2019 – January 12, 2020

Hello friends!

I know I just posted one of these – but there were so many amazing new releases that I had to share this one as well!

The drugstore has really been knocking it out of the park with releases lately!  I have a ton of different lipsticks, concealers & foundations that looked interesting. Lipsticks in general this time around really drew me in – plus, as always, I love a good eyeshadow palette!

New at Ulta | December 23, 2019 - January 12, 2020 - A Midwest Belle

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Beauty & Fashion

New at Ulta | October 28 – November 24, 2019

Hello friends!

Surprisingly, there wasn’t a lot that interested me this time around!  I really couldn’t say why, either – there just wasn’t a bunch of holiday collections that looked like something  I needed.

A few holiday packs stood out as something I wanted to try, including both the Becca holiday collection & Disney Frozen Anna Collection!  I might need to pick up some of the gifts if they go on sale – especially that MAC advent calendar.

New at Ulta | October 28 - November 24, 2019 - A Midwest Belle

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Beauty & Fashion

Monthly Makeup Basket | November 2019

Hello friends!

Today’s post is a pretty quick and easy one – I wanted to share what’s in my basket for November that I’ve been playing with!  There has been basically no change at all except for a new concealer.

Monthly Makeup Basket | November 2019 - A Midwest Belle

If you would like to see my current impressions of the products pictured above, make sure you check out my October basket – I don’t want to be repeating myself since there isn’t a whole lot to update on.

New Additions:

Makeup Revolution Conceal & Define Full Coverage Concealer: First of all, wow, what a long name! When I swatched this on the back of my hand I was concerned that the color wouldn’t match me well, but I wanted to throw it on my eyes quickly and see what I thought, and I’m already so pumped to keep testing! It’s everything that I wanted in a concealer that I wasn’t able to get from the IT Cosmetics one.  I’m very excited to share with you all my final thoughts!

Are you trying any new makeup this month?

Beauty & Fashion

IT Cosmetics Bye Bye Undereye Full Coverage Anti Aging Waterproof Concealer | Review

Hello friends!

One of my favorite things about Ipsy is that it offers not only brands I’ve never heard of, but products that I really want to try from brands I recognize!  One such product is this IT Cosmetics concealer.

IT Cosmetics has always been a brand that has intrigued me, but because of the prices I’ve never really invested in any of their products despite the good things I’ve heard.

Concealer Claims: Per the IT Cosmetics website, “this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration.”

IT Cosmetics Bye Bye Undereye Full Coverage Anti Aging Waterproof Concealer | Review - A Midwest Belle

Shade Range: Above is the shade range you can find on the IT Cosmetics website.  I think that it’s a pretty extensive range, which is good!  Some of the lighter swatches look a bit grey to me, but then again I wouldn’t usually trust those to pick a shade.  The side of the page also shows a model wearing the selected shade as an example, which is far more helpful!

The darkest shade, Deep Ebony, looks to be quite deep and they offer a variety of undertones.  The fair shades also look pretty extensive; my only complaint is that the lightest, “neutral” shade is incredibly pink and there’s not really a true warm undertone in the lightest of light shades. (The first “warm” undertone is the 5th shade from the left, top row).

IT Cosmetics also offers a travel size of the concealer, however the shades appear to be more limited.

IT Cosmetics Bye Bye Undereye Full Coverage Anti Aging Waterproof Concealer | Review - A Midwest Belle

Packaging: The concealer is in a squeezy tube, which actually works incredibly well for the product! The texture of this concealer is extremely thick, so it wouldn’t work in standard doefoot packaging.  A pot would be functional as well, but since it spreads best by using your fingers, squeezing it out directly into your hand is the most convenient.

IT Cosmetics Bye Bye Undereye Full Coverage Anti Aging Waterproof Concealer | Review - A Midwest Belle

Application: I found that applying this directly from the tube onto my undereyes and then trying to spread it with my fingers is not the way to go – it’s so thick that it just pulls on my undereyes and doesn’t spread easily.  Instead, I’d heard that the best way to apply this is to put it onto your fingers, rub it between them to warm it up, and then apply it. This worked so much better than applying it directly to my eye, as it was already easier to spread and didn’t tug as much.

I did notice that this has an incredibly sticky texture that was uncomfortable and stayed even after warming it in my fingers for a few seconds; as I tried to move it I would tug on my eyes.  I ended up swiping it from my fingers to my face, and then using a wet sponge to blend because the concealer didn’t stick to it.

Initial Appearance: Despite how thick the concealer is, I was a little disappointed that it didn’t seem to cover my dark circles.  Maybe they’re just too dark for any concealer, but since the name is “bye bye undereyes”, I was under the impression it would be able to cover them.  There is potential that because this color seems to be too light on me that it emphasizes them instead of covering.

It seems that whether I set this concealer or not, it does sink into the fine lines of my undereyes pretty quickly.  While it’s not visible from far away, if you look closely you can definitely see the product bunched in them.  It also doesn’t seem to spread evenly no matter how much I blend, which leads to the product looking clumpy on top of sinking into lines.

It also has a very shiny appearance, even after I used some powder on it.  Maybe I didn’t use enough, but I don’t want to cake up that area, so I’m not really sure what I could do at that point to mattify a bit more.  It wasn’t even that it looked dewy or like skin – it was so shiny that it looked unnatural and reflected light strangely.

Wear: I don’t believe that this concealer has good wear time in the slightest.  When I used this as a redness cover as well as to cover an acne spot, after around 6 hours it was completely gone.  While I did use it on my chin and it potentially wore off while eating, I still do expect it to hold up until I want it to come off.  I understand having some wear as the day goes on, but it was completely gone – I couldn’t even see spots of it to show wear.

When I used this on a spot on my forehead, I had to constantly build and build in order to get the redness to go away; yet once again by the end of the night (about 8 hours later) there was no concealer left to even wipe away, and I was not touching my face in that area or getting sweaty.

Overall: Honestly, I’m not too crazy about this concealer.  I’ve heard a lot of people say they enjoy it, and ratings on Sephora and Ulta are high, so I’m in the minority with this.  However, between the lack of coverage for my dark circles, the poor wear time, and the tendency for this to clump up and settle into lines, I just can’t get behind it, especially for the price.  I will try to use it up, but I won’t be bringing it into my collection permanently and really can’t recommend you to purchase.

What’s your favorite concealer?

Beauty & Fashion

New at Ulta | September 30 – October 27, 2019

Hello friends!

The holidays are now upon us, and to be honest I’m pretty excited!  In this iteration of New at Ulta, we have tons of minis and gift sets, which are by far my favorite thing to buy/get!  There’s also quite a few different lip kits; this time of year is when I go a little wild with buying mini lipsticks for review!

I’m pretty excited to also see KKW Beauty now at Ulta – I don’t love buying from brand websites so now I have easy access to another pretty popular brand!

New at Ulta | September 30 - October 27, 2019 - A Midwest Belle

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Beauty & Fashion

New at Ulta | September 2 – September 29, 2019

Hello friends!

It looks like Holiday season is now upon us!  I had a real love for the new eyeshadow palettes this time around – 6 of the new items are palettes!  Additionally, I’m really loving the little kits that come out and had quite a few on this list.  I just feel like kits are an amazing way to try a lot of different products/colors at a much more affordable price – plus, I have too much makeup to ever go through, so the smaller products make me feel like there’s a chance of finishing them!

New at Ulta

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