Once again, I have to thank Ipsy for the ability to buy brands that aren’t easily accessible (read: Sephora or Ulta) so that I can try them! I’ve heard a lot of great things about Coloured Raine’s eyeshadows, but was interested in their liquid lipsticks this time.
Color: The Coloured Raine website defines 24Seven as a “deep rose pink with beige undertones”. This is definitely an accurate description! The color is quite pink – more pink than I was hoping, however, the undertones are very neutral. It’s deeper than a lot of other pinks on the market as well.
Finish: This liquid lipstick dries down completely matte, like any other thin liquid formula.
Packaging: The packaging is a clear acrylic tube with a neon pink cap. The entire tube has pink dots on it, and the Coloured Raine logo in the same pink shade. The dots almost look like paint splatter, but are a little too neat. The effect is very cool and unique!
Applicator: The doefoot is an interesting shape – it’s a flat paddle. It’s also much longer than a traditional doefoot, and holds a lot more product. There’s no distinct shape to it, and I didn’t find that I had any difficulty getting straight lines as I would with a standard applicator.