A few years ago, Kylie cosmetics was all the rage when they launched their first product, the matte liquid lipstick. While it’s still quite popular, I’d say that the hype has died down a bit. I never purchased anything from the Kylie website, but as soon as they came to Ulta I knew I’d wanted to try at least one of their products.
While I did purchase the full lip kit (liquid lipstick and lip liner), this review will only be for the liquid lipstick. If I do choose to review the liner at a later date, it will be linked here!
Color: The Ulta website defines this color as a “mid-tone rose brown”. I’d say that’s a somewhat accurate description, however it’s not especially brown to me. I’d call it more of a rose; it almost looks like a nude red-pink. This is the shade of pink that I enjoy!
Finish: This lipstick dries down to a matte finish, as most liquid lipsticks with this type of formula do.
Packaging: The packaging is something I’d consider iconic. It has Kylie’s signature on the front, along with black drips around the entirety of the top. The tube is a basic acrylic with a black cap.
Applicator: The applicator is a basic doefoot, again standard for a lot of thin, matte liquid lipsticks. It does look a bit fuzzy in the close up image, but I didn’t find that it affected application at all.
Application: I had a pretty good time applying this lipstick every time. The formula is very thin, and there was enough product on the doefoot that only one dip was needed. I had an easy time getting smooth, even application across both lips. It was fully opaque in one layer.
One thing that’s very important to know is that the product has a strong fruity candy scent. It does fade pretty quickly after applying, but if fragrance in your lip products bothers you, this might be something you want to smell in store first.